iHeartRadio Music Festival Webpage Redesign
UX/UI
This project is a redesign of the 2022 iHeartRadio Music Festival website. The design is a one page website shown in both a desktop and mobile view. I designed a new look and logo for the website. I created a click-through prototype using Figma.
Style Guide
Existing Website
This is the existing website for the 2022 iHeartRadio Music Festival. The original design uses bright neon pink as its main color palette. The website follows a photo grid format to showcase the lineup and highlight articles. I wanted to keep a similar layout, while adding in different features—like the slideshow—to make browsing news stories more organized and interactive. I also applied a consistent color treatment to the photos, so they felt more cohesive, unlike the photos used in the original site.
Visual Inspiration
After researching existing music festival websites, I was inspired by pop retro design. I was drawn to outlined type and bold, neon colors. For the color palette, I kept a similar pink to the one used in the original site, while adding in darker colors for more contrast.
